After a couple of months of negotiation Mark 'Bully Ray' LoMonaco has signed a new deal with TNA.

This is good news for the promotion. The company has invested a lot of time into the Bully character over the last couple of years and has been rewarded with a reliable and believable headline act. Ray has gotten himself into the best shape of his career and earned himself a main event singles spot. That's not something that would've been predicted for the former Dudley Boy ten years ago.

Remaining in TNA is a good thing for Ray's career too. He's carved out a spot for himself and is routinely booked towards the top of the card. Had he returned to WWE he either would have been repackaged as a tag team act with Devon or risked being dropped down into the mid-card as a singles act.

The question of what 'Calfzilla' will do next has to be raised. The obvious thing to do to keep the character fresh is turn him babyface. That was teased at TNA's No Surrender pay-per-view on Sunday when Ray displayed reluctance at facing an injured Jeff Hardy. The respectful fist bump before the match was something we've not seen from the character before either, and another strong indication that there’s more to the persona than meets the eye.